The 7 Marketing Tactics Every Author Should Master in 2025
Publishing your book is a huge milestone. But if no one knows it exists, your story won’t reach the readers who need it. In 2025, the way authors connect with their audience is evolving fast. The good news? You don’t need a massive budget to make an impact. You just need to focus on the right strategies and stay consistent. Here are 7 marketing tactics every author should master this year. 1. Treat Your Author Brand Like a Business Your author/pen name is now a brand. Your books are the products. Treating your writing like a business doesn’t mean you are being salesy. It means you are intentional about how readers see you and that you care about the way you position your name and the book. Start with a strong author bio, a professional headshot, and a clear brand voice that matches your genre. This helps readers instantly connect with your style and remember you. 2. Build Your Own Platform (Don’t Rely on Just Amazon or Social Media) Social media algorithms change. ...